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A competitive advantage is the distinct edge that allows an organisation to outperform its rivals. It can stem from superior technology, data, processes, or brand perception. In the age of Artificial Intelligence (AI), competitive advantage is increasingly driven by how…
An audit trail is a chronological record of all actions, events, or transactions that occur within a system or process. It provides transparency by documenting who did what, when, and how. In data-driven environments and Artificial Intelligence (AI) systems, audit…
Attribution modelling is the process of identifying which marketing or customer touchpoints contribute most to a conversion or desired outcome. It assigns credit across multiple interactions such as ads, emails, website visits, or social media engagements to understand what drives…
A/B testing is a controlled experiment used to compare two versions of a variable to determine which performs better. In practice, it involves testing two variants, A (the control) and B (the variation), to measure which delivers a desired outcome…
An algorithm is a defined set of instructions or rules that a computer follows to perform a specific task or solve a problem. In its simplest form, it is a logical sequence of steps that turns input data into a…
AI-as-a-Service (AIaaS) is a cloud-based delivery model that allows organisations to access Artificial Intelligence (AI) capabilities without building or maintaining the infrastructure themselves. It brings powerful machine learning tools, models, and APIs directly through third-party platforms, making AI accessible and…
AI Ethics refers to the set of principles and practices that guide the responsible development and use of Artificial Intelligence (AI) technologies. It ensures that AI systems are designed, deployed, and monitored in ways that respect human rights, minimise harm,…
AI-Driven Decision Support refers to the use of Artificial Intelligence (AI) systems to assist humans in making data-informed decisions. These systems analyse large volumes of structured and unstructured data, identify patterns, and provide recommendations or insights to guide business strategy…
AI Workflow Orchestration is the process of coordinating and automating multiple artificial intelligence (AI) and machine learning (ML) tasks across systems, teams, and data environments. It ensures that every step, from data ingestion and model training to deployment and monitoring,…
An AI Workforce is a digital ecosystem of intelligent systems that work alongside human teams to perform cognitive, analytical, and operational tasks. It combines automation, data analysis, and decision support to extend workforce capability and drive efficiency across an organisation.…