AI Applications & Business Intelligence

Predictive analytics uses historical data, statistical algorithms, and machine learning to forecast what might happen next. Rather than just reporting what occurred last quarter, it answers questions like “Which customers are likely to churn?” or “When will this equipment need…

A Knowledge Graph is a structured representation of information that connects data points through relationships, enabling artificial intelligence systems to understand context and meaning. Instead of storing data in isolated tables, a knowledge graph organises it as nodes (entities) and…

Business Intelligence (BI) refers to the technology, processes, and practices that organisations use to collect, integrate, analyse, and present business information. Its primary purpose is to support better decision-making by transforming raw data into actionable insights. Modern BI systems combine…

Attribution modelling is the process of identifying which marketing or customer touchpoints contribute most to a conversion or desired outcome. It assigns credit across multiple interactions such as ads, emails, website visits, or social media engagements to understand what drives…

A/B testing is a controlled experiment used to compare two versions of a variable to determine which performs better. In practice, it involves testing two variants, A (the control) and B (the variation), to measure which delivers a desired outcome…

AI-Driven Decision Support refers to the use of Artificial Intelligence (AI) systems to assist humans in making data-informed decisions. These systems analyse large volumes of structured and unstructured data, identify patterns, and provide recommendations or insights to guide business strategy…

An AI Sales Assistant is an intelligent system designed to support or automate parts of the sales process using Artificial Intelligence (AI). It helps sales teams work faster, qualify leads more accurately, and engage customers with personalised interactions that scale.…